Vianney le Masne | Lead UI/UX Designer
Designed and iterated by Vianney

Case studies

 
 

Case Studies

Unbound - Case study

I manage the User Experience for Unbound, who publishes books by users pledging. They've published library best-sellers such as The Good Immigrant and many more. Read more.

Kantar & other freelancing

I deliver mid-fidelity prototypes to help clients go from ideation to mobile and desktops solutions. I also facilitate workshops such as design studios, card sorting.

Amazon - Case Study

I managed the User Experience for Amazon Tech Store, which catered to millions of visitors per day. This delivered -18% drop in the Abandonment rate. Read more.


 Dark Mode on iPhone 8: the iPhone without borders  Read more  |  See YouTube clip  |  Read 9to5Mac article

Dark Mode on iPhone 8: the iPhone without borders Read more | See YouTube clip | Read 9to5Mac article

 Smart Invert (or Dark Mode), Home button and video on iPhone 8 with iOS 11 — Concept --  Read more  |  See YouTube clip

Smart Invert (or Dark Mode), Home button and video on iPhone 8 with iOS 11 — Concept -- Read more | See YouTube clip


Recent achievements

iPhone Concepts: published 2 articles/video concepts that went viral. Over 380K combined views on YouTube.

Unbound Web and WebApp: designing and testing iterations for site redesign, that led to -11% drop in abandonment. Developed in Sprints, Agile methodology. Total prioritising of features, trend analysis, user interviews and visual design.

NearSt App: designing 5 different concepts of app for Mobile, MVP, "Think big" ideas, iterations, Sign-up/Log-in userflows.

Amazon App - UK Mobile Champion: accelerating mobile best practices and adoption for the UK.

Amazon Tech Mobile Redesign: designing and implementing build, that led to -18% drop in abandonment and wider cross-EU adoption

 

 

 Ministry of Coffee 2-day sprint

Ministry of Coffee 2-day sprint

 Pedal's Delivery for General Assembly

Pedal's Delivery for General Assembly

 Apple for Amazon

Apple for Amazon

 TED Ask for General Assembly

TED Ask for General Assembly